Theorem Media
The Choice
Host a Screening — Frequently Asked Questions

Everything you need to know about bringing The Choice to your community: how it works, what it costs, and how to set up your event on Kinema.

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Getting Started

Community organizations, university departments and campus groups, faith communities, book clubs, and grief or trauma support networks are all welcome to host. If you're not sure your group fits, reach out and we'll help you figure out the right format.

Hosting is open for events starting March 1, 2027 onwards. Submit the Host a Screening form to pre-register now and lock in your preferred date.

Fill out the Host a Screening form. If you've already got a venue, expected audience size, and a date and time, you'll be pointed straight to Kinema to set up your event. If any of those three are still open, our team will follow up with what's needed.

Kinema is the film screening platform we use to process licensing, ticketing, and streaming. Once you've connected with our team, you'll set up your event on Kinema, which handles registrations, attendee communications, and secure delivery of the film.

No. Individual community organizers can host just as easily as an established organization, university department, or faith community. The Host a Screening form has an option for individual organizers specifically.

Pricing

There are two ways to bring the film to your community on Kinema, and you choose which fits your event:

License it Pay a one-time license fee and screen the film free for your audience. The fee scales with your expected audience size.
Ticket it No upfront cost. Sell tickets through your Kinema event page and keep 45% of net ticket revenue.

Exact license fee tiers by audience size are being finalized — email partnerships@theoremmedia.org and we'll confirm the number for your event size before you book.

The license fee is your right to show the film for the audience size you register, delivered securely through Kinema. It's a one-time cost per event, not a subscription.

No. Kinema doesn't charge a separate platform fee on top of your license. Standard payment processing (2.9% + 30¢ on card transactions) is deducted before any revenue split — that's Kinema-wide, not something we add on.

Yes, if you choose the ticketing option instead of licensing. You set the ticket price on your Kinema event page, and you keep 45% of net proceeds after processing fees — no upfront cost to you.

License fees scale with audience size, so smaller events cost less by design. If ticketing (no upfront fee) is a better fit for your budget, that's always an option too. Reach out to partnerships@theoremmedia.org and we'll work with you on your specific situation.

Ticketing Options

Every event on Kinema works one of two ways:

ModelHow It WorksRevenue to You
License Pay a one-time license fee. Your audience watches for free — no ticketing required on your end. None (free event)
Ticket it No upfront cost. Set your ticket price on your Kinema event page and Kinema handles sales, payment processing, and payout. 45% of net proceeds

All ticketing happens through Kinema's own event page — there's no option to sell tickets on an outside platform for a Kinema-hosted screening.

Yes. Choose the ticketing option, set your price, and keep your 45% host share for your cause. There's no separate "fundraiser mode" — the ticketing revenue share works for that on its own.

You set the ticket price on your Kinema event page. Standard payment processing (2.9% + 30¢) comes out first, then of the remaining net proceeds, you receive 45%. Kinema handles the accounting and pays out weekly.

Logistics & Venues

Any space that fits your expected audience with a way to project the film and play sound works — a community center, classroom, library, sanctuary, or theater are all common choices. There's no required venue type.

Yes. Submit the Host a Screening form with whatever you have so far. If venue, audience size, or date and time are still open, our team will follow up with next steps rather than sending you straight to booking.

For in-person screenings, Kinema delivers the film through its secure offline player — you download it in advance (watermarked until showtime), and once downloaded you don't need wifi to play it. You'll need:

  • A projector or large display screen
  • Speakers or a sound system
  • A laptop or device to run the player

For virtual screenings, everyone joins a live, synchronized stream at your scheduled time — no special setup required on your end beyond promoting the event.

There is no minimum. Events can be as small as an intimate gathering of under 25 people or as large as 500+. If you license the film, your fee scales with the audience size you register; if you ticket it, there's no fee either way.

There's no strict minimum, but more notice gives us more room to help with promotion and logistics. Reach out as soon as you have a rough date in mind.

Yes. Submit a separate Host a Screening request for each event so we can track venue, audience size, and date and time for each one individually.

Yes, and given the film's subject matter, many hosts find a moderated discussion afterward genuinely valuable for their audience.

Virtual Screenings

A virtual screening lets you bring the film to your community no matter where they are. Everyone joins a live, synchronized stream at your scheduled time through Kinema — a real shared experience, just not in the same room.

Virtual Cinema Window Open for events starting March 1, 2027 onwards, alongside in-person hosting.

Submit the Host a Screening form to pre-register and lock in your preferred date.

Yes — virtual screenings on Kinema are a live, synchronized stream at your scheduled time, so your audience experiences it together rather than on their own individual schedules.

Kinema supports both in-person and virtual formats, but each is set up as its own event rather than a single combined stream. If you want to reach both local and remote audiences, we can help you set up an in-person screening and a virtual one alongside it — reach out to partnerships@theoremmedia.org to plan it out.

Capacity limits are set based on the audience size you register for your license. For large-scale virtual events (500+ attendees), contact us in advance so we can make sure everything is set up correctly.

Q&A & Film Team

Director John Coles may be available for a limited number of Q&As. Submit your Host a Screening request and let us know you're interested in a Q&A, and we'll follow up on availability.

Travel and appearance costs are handled on a case-by-case basis. Ask us when you submit your inquiry and we'll work out the details with you.

Yes. Many hosts put together their own local panel of therapists, clergy, educators, or community leaders to discuss the film afterward. Given the subject matter, we recommend a moderator experienced with trauma-related material — reach out if you'd like guidance on framing the conversation.

Support & Promotion

We're putting together a promotional kit for hosts. Reach out to partnerships@theoremmedia.org and we'll share what's available for your event.

Yes. Reach out to partnerships@theoremmedia.org for social and promotional assets you can use to promote your own event. Note that organic and paid social for the film's overall campaign is managed separately by the film's social team; this is specifically about assets for your local screening.

Email partnerships@theoremmedia.org and our team will follow up.

Email partnerships@theoremmedia.org to request a screener. Given the film's sensitive content, we'd encourage anyone planning a group or community screening to preview it first.

About the Film's Content

The Choice is built around Dr. Edith Eger's philosophy of resilience: the idea that you cannot choose what happens to you, but you can choose what you do with it. Dr. Eger, a psychologist and Holocaust survivor, anchors the film, and her thinking plays out in the present-day stories of Iris Haim and Sapir Cohen. It is not an easy watch: it contains disturbing footage and emotional intensity, and covers captivity, loss, and grief. It is ultimately a film about agency and integration, not despair, but hosts should let attendees know in advance what they're walking into.

Yes, and many hosts find a moderated discussion afterward valuable given the material. If you're planning a panel, Q&A, or facilitated conversation and want guidance on framing it, reach out to partnerships@theoremmedia.org.

Ready to bring The Choice to your community?

Host a Screening →